Virtual Roadshows During a Pandemic
May 13, 2022 | Updated at May 13, 2022
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A physical roadshow with investors during a pandemic is almost impossible. Virtual roadshows become instant marketing success for fixed-income instruments. They are now considered fundamentals during the COVID-19 situation and its Omicron variant. For the first time, almost all fixed-income instruments had no choice back in 2020 but to use this tool if they wanted to raise funds.
BackgroundDue to travel restrictions from COVID-19, there were almost no physical meetings with fixed-income investors for debt capital market deals that took place in 2020. Nevertheless, the Sukuk industry managed to adapt to such challenges (i.e. lack of physical roadshow meetings). We saw healthy investor participation in such dea...
