Via Focus on Religious Millennials, Bank Syariah Indonesia Hopes to Double Assets 

Bank Syariah Indonesia (BSI), the country’s largest Islamic lender, intends to appeal to the growing group of religious millennials to help double its assets within three to four years. The strategy includes creating a better online banking experience linked to popular e-wallets and e-commerce platforms that include religious aspects.

Why it Matters?

With over 230 million Muslims, Indonesia has the world’s largest Muslim populace, but conventional finance is ahead of Islamic banking, something that Chief Executive Officer of BSI, Hery Gunardi, attributes to a lack of awareness and a smaller capital pool. BSI intends to combat this by focusing on religious, middle-class millennials.

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