Tapping into digitalisation potentials for asnaf muslimpreneurs in the time of COVID-19

By definition, digitalisation is the application of internet technologies to transform a business model to render distinct divisions of customers and profits, where value-added possibilities are brought into play. In the current situation, asnaf muslimpreneurs should embrace digitalisation through customisation and assimilation for secured business survival sourced from the continuity of demand and profit. We refer to the asnafs who are running businesses as “asnaf muslimpreneurs”.

The present write-up examines these questions. Q#1 – What are the benefits of the asnaf muslimpreneurs’ digitalisation? Q#2 – Are there any issues related to the offered products through digitalisation?

Today, the internet is a new shaped of basic need, attending...