Reputational Risk and Corporate Governance

Though more is being written about reputational risk there is still surprisingly little that is research/evidence-based. Too often what appears is more polemic than perspective and lacks sufficient context. Though reputational risk is different to other risks companies are not taking adequate steps in addressing it. This is partly because it is not seen clearly enough as a boardroom issue. There are clear advantages in implementing a proper reputational risk management strategy and in recognising the value and benefits of a reputational risk approach.

An increasing number of respected independent research studies, most recently that of the Conference Board in 2009 and a 2010 study involving leading investors, company se...