Reputation of Islamic Banks Surge Amid COVID-19: Carma Asia Report

In a report, Carma Asia, a Singapore-headquartered media intelligence provider, identified the top three Islamic banking institutions in Asia according to the level of overall media coverage and positive sentiment: Bank Rakyat, Bank Islam Malaysia and Maybank Islamic.

Why it Matters?

An examination of trends found that the media was drawn to the banks' digital service offerings. The significant focus on digitalisation across products and services, aided by COVID-19 relief methods and joint ventures, has helped Islamic banks improve their overall reputation and solidify their position in traditional media. The data-driven study of Islamic banks' media exposure and perception identified key themes and evaluated how the relevant content was digested. It...