Organising Future Halal Production and Supply Networks

Despite the significant size of the Halal industry, there is an evident gap in meeting an increased demand for high-quality Halal consumer products. There is also a systemic shortage of Halal-certified raw materials, other ingredients, and additives. As Halal moves from a product approach towards a supply chain approach, issues of Halal integrity have also come to the fore. In Malaysia, we saw the recent Halal meat cartel scandal, where Halal meat has been mixed with imported non-Halal meat, repacked, and distributed in the local market as Halal meat for more than 40 years.

The Muslim world has been unsuccessful in creating, what I describe in my latest book ‘Halal Business Management: A guide to achieving Halal excellence’, Halal brand equity assets. Halal brand equ...