New Zealand Sees Increase in Halal-Certified Red Meat Exports in 2020-2021; Majority to Non-Muslim Markets

The Meat Industry Association (MIA) of New Zealand says Halal-certified red meat exports grew 13% year-on-year during the 2020-2021 season, with the majority of buyers being from non-Muslim markets. China was New Zealand’s largest export market, accounting for 74% of total red meat exports, with the United States of America represented coming in second.

Why it Matters?

According to an analysis by the MIA, New Zealand exported 471,072 tonnes of Halal product during the year ended September 30th, 2021, which amounted to 46.5% of the total red meat and offal exports for the period. Sirma Karapeeva, Chief Executive Officer of the MIA, stated that New Zealand has a shortage of qualified Muslim butchers which has escalated due to the COVID-19 pandemic. The 150 H...