MPPA Becomes the First Modern Retailer to Get Halal Certification in Indonesia

Upon a lengthy and rigorous audit for 18 months, the Food, Drug and Cosmetics Assessment Institute of the Indonesian Ulema Council (LPPOM MUI) has recently issued a Halal certification for modern multi-format retailer, Matahari Putra Prima (MPPA).

This Halal provision includes meat and poultry products under the hyfresh brand, fruit and vegetable products under the hyfresh brand, bakery products under the Bakemart brand, and ready-to-eat products under the Delibon Café brand.

With the receipt of the Halal certification, MPPA becomes the first modern retailer in Indonesia to receive Halal status, enabling the company to increase sales of halal products to 150 multi-format store...