Islamic Finance: Translating Belief into Practice

Marketing Islamic finance in new markets requires educating its consumers in its products and practices. But in marketing to its potential consumers, the Islamic finance industry has a lot to learn about branding and product offerings from the experiences of the green economy.

Although the growth of Islamic finance in regions such as Malaysia and the Middle East has historically been demand driven, its growth in non-Muslim economics such as the UK has been encouraged by both supply and the Government. However, whereas the UK has managed to develop a world-class Islamic financial services industry, the retail market for Islamic financial services in the UK is often over-stated.

Anecdotal evidence suggests that those marketing Islamic finance in such an...