COVID-19 Presents Opportunities for the Halal Sector Given the Shift in Consumer Behaviour: AmBank Islamic

According to AmBank Islamic’s Chief Executive Officer, Eqhwan Mokhzanee, small and medium-sized enterprises (SMEs) have a host of opportunities open to them, given the shift in consumer behaviour amidst COVID-19, with a greater emphasis now on cleanliness and hygiene.

Eqhwan noted that it was ever important for SMEs to be prepared for a transition out of their traditional business models in addition to identifying new and emerging growth areas.

With the pandemic creating more health-conscious consumers, Eqhwan stated that the Halal market presented a lot of opportunities for SMEs, given that halal emphasised on cleanliness, and not merely compliance. Eqhwan added that the con...