Brazil Showing Increased Interest in Halal Tourism; Tourist Board Participates in Recent Halal Forum

Brazil is increasingly paying attention to the needs of Muslim tourists visiting the country and Halal tourism. Earlier in December 2021, Embratur, also known as the Brazilian Tourist Board, took part in the 1st edition of the Global Halal Brazil Business Forum, hosted by the Arab-Brazilian Chamber of Commerce and the Federation of Muslim Associations of Brazil (Fambras Halal).

Why it Matters?

According to Claudine Bichara, Revenue Generation Manager at Embratur, who attended discussions on Muslim lifestyles during the forum, Halal products and services encompass a variety of sectors and represent a great opportunity for Brazilian companies. Aspects to take into consideration when working with Muslim tourists include the correct time for prayers, fasti...