Abu Dhabi Islamic Bank Launches UAE’s First Remote Sales Platform

United Arab Emirates (UAE) lender, Abu Dhabi Islamic Bank (ADIB), has launched a sales platform which allows customers to apply for personal finance, takaful, covered cards and other banking products remotely.

According to media reports, the platform is UAE’s first virtual banking sales platform, and features virtual banking tools including online applications and electronic signature services, while integrating virtual communication tools.

According to Samih Awadhalla, Head of Retail Distribution at ADIB, the UAE lender has seen 75% of its customers enrolled with ADIB’s digital channels, with over half of ADIB card sales conducted on the remote sales platform.