Absence of Halal Labelling Negatively Affects Broiler Demand in Nakuru, Kenya

Broiler farmers in Kenya’s Nakuru region turned to the County Government for support in boosting the region’s broiler chicken market, which is suffering from poor demand.

Customers were showing preference towards indigenous chicken amidst the perception that broiler consumption contributes to weight gain and various non-communicable diseases, including high blood pressure and diabetes.

The Chairman of poultry farmers in the County, Michael Wachira stated that broilers are grouped under white meat, which is generally considered to be healthier than red meat. He also added that the chicken sourced for broilers are raised in a more hygienic environment compared to indigenous...