Jaafar El-Murad
Principal Lecturer, University of Westminster
United Kingdom
1 follower
About
A career in international marketing, mostly on behalf of UK based MNCs, followed by a second career as an academic. Most interested in creativity, risk, ethics, and culture in marketing. I am employed by the University of Westminster.
I did my bachelor's degree in business studies (sandwich) at the then City of London Polytechnic, involving work placements with Carreras (Overseas) Ltd and Burmal Oil, then spent eight years in international marketing with the Burmah Oil group. After a four-year spell in the Gulf I took a year out for an MBA at Cranfield, which led to healthcare global marketing management, and consultancy. My international career has covered some 50 countries and industries as diverse as tobacco, petrochemicals, building materials, fine fragrances, luxury goods, photographic equipment, healthcare, medicines and toiletries.
I moved across to higher education at Westminster in 1992, and in 1994 became course leader of BA International Business, adding Chinese and Arabic to the five European languages then on offer. In 1997 appointed Chair of the Department of Marketing and Business Strategy, which was to become the largest, most complex and most successful department of the University of Westminster in terms of course portfolio, research output, numbers of PhD research students, and fee income. Completed doctorate in business administration (DBA, Henley) in 2002, having studied the relationship between risk-attitude and creativity in UK advertising agencies. In 2007 became Deputy Dean and, the following year, Acting Dean of the Business School. Former Senator of the Chartered Institute of Marketing and member of its Learning Advisory Group.
Considerable international exposure, mostly before academia but also subsequently including spells as Visiting Professor, Advertising, at the University of Malta and Visiting Professor, Marketing, at Universiti Teknologi MARA, Malaysia. I served as interim liaison between the business school and Westminster International University of Tashkent. At the request of the then Vice Chancellor, I was involved in JV exploratory work for the University of Westminster with Kingdom University, Bahrain, the University of Sharjah, UAE, and UiTM, Malaysia. Other international roles have included validations, external examinerships, professorial review panels and PhD examining in Romania, Kuwait, Jordan, Germany, the Netherlands, Singapore, Palestine and Pakistan.
Education:DBA (Henley) MBA (Cranfield) BA (Hons) (City of London Polytechnic)
Professional memberships:Chartered Institute of Marketing, Fellow and Senator Academy of Marketing Science, Fellow Higher Education Academy, Fellow Marketing Society, Fellow Advertising Research Foundation Cranfield Marketing Forum The Levitt Group
Consultancy and professional practice:Marketing research, branding, and marketing strategy and business consultancy as an independent and in association with INCIDE Corporate Consultants. Past INCIDE clients include KLM/ NorthWest airlines, Hewlett-Packard, First National Building Society, Santa-Cruz Operations (SCO Unix).
Delivered keynote speeches to the Sword Awards for Advertising, Jeddah, for two consecutive years.
Teaching: all aspects of marketing, but primarily strategic marketing management with MBA, MA/MSc and final year undergraduates, with "guest" lectures on advertising ethics, and creativity.
Research interests include:Creativity in advertising, with publications in the Journal of Advertising Research, Journal of Marketing Management and presentations at AM, AMS, EMAC and others. Communicating with different sub-groups, cross-cultural communications. Ethical issues of advertising and marketing and how this links with sustainability and the new green agenda.
Regular reviewer for Academy of Marketing and European Marketing Academy conferences, and for:Journal of Advertising Research (member of Editorial Advisory Board)Journal of Advertising - Special Issue on CreativityJournal of Marketing ManagementInternational Journal of AdvertisingInternational Journal of Islamic and Middle East Finance & Management (member of Editorial advisory Board)Economic Affairs (the journal of the Institute of Economic Affairs)
Areas of Expertise
SustainabilityExperience
Present
Principal Lecturer
University of Westminster
Activities
Login or Create your FREE Account to view this information
Followers
Login or Create your FREE Account to view this information